Tokyo, the Embassy of the Republic of Angola in Japan, participated from 26 to 29 September in the edition of Tourism EXPO Japan (TEJ), an event that took place at Tokyo Big Sight and was organized by the Japanese Association of Travel Agents JATA and the Association of Tour Operators.
Expo Japan is considered one of the world’s leading tourism events, with over 1,265 companies participating, including operators and institutions involved in Japan’s tourism policy-making. According to the organization’s data, over 80 countries and regions from around the world participated in the event.
The Japan Tourism Expo, which was themed “Creating New Travel and Expanding Tourism Exchange”, organized programmatic activities ranging from business meetings and a round table that was attended by 10 Ministers of Tourism from several countries around the world. Some discussion panels were also organized, which were attended by global institutions linked to the tourism sector, such as the World Tourism Organization (WTO), the European Tourism Commission (ETC) , o Economic Research Institute for ASEAN and East Asia, as well as some local tourism associations and investors, who saw this event as an opportunity to discuss issues related to the process of revitalizing tourism (post Covid-19), in view of the current challenges of the sector.
The 2024 edition of the Japan Tourism Expo proposed the organization of new travel styles, introducing diversified content, such as cruises, sports tourism, adventure tourism or intra-star observation tourism.
- Angola’s participation in the Tourism Expo Japan
The Angolan Diplomatic Mission, as part of its cultural diplomacy, organised a small stand where it displayed works of art (pieces and utensils), as well as promoting the distribution of advertising material reflecting Angola’s tourism potential, also highlighting the cultural diversity and tourist and cultural attractions of our country. To demonstrate its gastronomic impact, a tasting of some of our country’s delicacies was promoted.
Painted in the national colours and decorated with images and videos that promoted the concept “Angola as a country of the future and open to tourism”, the Angola Stand also served as a test for some brands of drinks produced in our country, such as Cuca Beer, spirits such as Angola sugarcane spirit, Gin and Liqueurs. It also took the opportunity to promote Angolan Coffee, considered by many to be one of the best in the world.
With constant queues of Japanese visitors curious to learn more about our country’s society and cultural diversity, the Angola Stand was considered one of the top 10 most visited stands at the entire Fair, allowing the public to explore its tourist diversity, through audiovisual images and advertising, which allowed interaction and exchange of contacts with potential tourists and interested public.
It should be remembered that the Japan International Tourism Fair is an event organized annually and brings together the world’s main tourism operators.
EMBASSY OF THE REPUBLIC OF ANGOLA, In Tokyo on September 30, 2024.-
*Unofficial translation
